Our Story

a strong foundation

experience. vision. drive.

Shop Your Own Mortgage was founded in 2016 by Greg Martel as a solution to the persistent problems he was seeing with the mortgage industry. In short, the process of securing financing has been tedious, inefficient, and expensive. As a result, homeowners have been forced to settle for less than they deserve.

Greg had a vision of how to use technology to bring the open market to the mortgage industry. Instead of applying to each lender directly, now homeowners could fill out one application and have the lenders come to them.

Shop Your Own Mortgage is the first mortgage marketplace to allow homeowners to compare their honest options, risk-free. We’ve been able to streamline the mortgage process, reducing processing times, costs, and risk for both the lender and the buyer alike. More importantly, we’ve been able to flip the balance of power to favor the homeowner.

So, who is Shop Your Own Mortgage? We’re a team of industry experts and financial technology innovators committed to building the biggest marketplace for all your financing needs. But, what we really offer is peace of mind.

Greg Martel, Founder, Shop Your Own Mortgage

Greg martel

Having been on both sides of the fence—as an industry professional and as a home buyer—Greg was determined to change the way people get a mortgage. From simplifying the process to providing open market access to the best financing options, he’s determined to make homeownership more accessible for all. Greg’s ultimate dream: to make getting a mortgage as easy as ordering a cup of coffee.

Consumers have relied on banks and lenders to take care of them largely because they’ve had no choice but to do so. . . Let’s change that. Let’s start putting consumers on the offense and financial institutions in their place.

—Greg Martel

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